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Why your social media campaign is not working

Social media is often thought of as a type of one to many communication. One to many means that one person is imparting information simultaneously to a group of other people. This is best illustrated by events such as webinars and seminars, where one person lectures, and the rest listen.

Social media may work this . . . → Read More: Why your social media campaign is not working

Why didn’t your marketing campaign get the same results as your guru did?

Differential results.

You set up a marketing plan, being careful to copy the steps of someone who was successful with that same product or a very similar one. You duplicated everything as closely as you could. Yet your results were nothing like theirs. What happened?

1) Perhaps they lied about their results. It does happen . . . → Read More: Why didn’t your marketing campaign get the same results as your guru did?

I need more sales from my web site

The number of sales you can make from your web site depends on 3 factors: One-traffic

Is your site getting enough traffic? Before you can sell anyone anything you need to get them to your web site. The best thing to do is figure out where your potential buyers hang out and then find a . . . → Read More: I need more sales from my web site

Get clients with approval by association

Many years ago, a tuba player named Abe Torchinsky received an invitation to come to the University of Michigan as Assistant Professor of Tuba. He was concerned that he did not possess a Masters or a PhD in music like many of the other faculty. In fact, he didn’t even possess a high school diploma. . . . → Read More: Get clients with approval by association

Online marketing is only part of the picture

For most businesses, online marketing should not be seen as the be all end all, Holy Grail. It should be used as part of your marketing strategy. The great thing about using multiple marketing strategies is that they reinforce each other. As you build name recognition in the off-line world, it will make people more . . . → Read More: Online marketing is only part of the picture